How to Write Landing Page Copy with Free AI Tools
Write a landing page that actually converts — headline, benefits, objection-handling, and a call to action that does not sound desperate.
The Free Landing Page Copy Stack
Three free tools cover strategy, writing, and readability — the same process a $2,000 copywriter would use.
https://claude.ai
📊 Hemingway Editor — readability check, cuts bloated sentences
https://hemingwayapp.com
🖌️ Canva Free — turn the copy into an actual designed page (250,000+ templates)
https://canva.com
Rule: a landing page has one job — get the visitor to take one action. If you cannot state that action in five words, fix that before writing a single line of copy.
Define the One Thing Before Writing Anything
Most landing pages fail because they try to say everything. Nail the single focus first — the copy gets dramatically easier to write after this.
"I am building a landing page for [product/service]. Help me nail down the focus before I write copy:
1. What is the ONE action I want a visitor to take? (sign up, buy, book a call, download)
2. Who specifically is this page for? (be as narrow as possible)
3. What is the #1 reason they would NOT take that action? (this becomes my main objection to handle)
4. In one sentence, what makes this different from the obvious alternative?"
Write the Headline and Subheadline
You have about 3 seconds before a visitor decides whether to keep reading or leave. The headline carries almost all of that weight.
"Write 10 headline options for a landing page about [product/service]. Target visitor: [who they are]. Main benefit: [the outcome they get].
Give me a mix of these angles:
- Direct benefit ('Get X without Y')
- Question that names their problem
- Specific number or result
- Contrarian/pattern-interrupt
Keep each under 10 words. No generic phrases like 'revolutionize' or 'unlock your potential'."
✅ Subheadline prompt:
"For this headline: [paste chosen headline], write 3 subheadline options that add the specific detail or proof the headline does not have room for. One sentence each."
Write Benefits, Not Features
A feature is what the product does. A benefit is what the user gets. Landing pages that list features read like spec sheets — benefits read like a reason to care.
"Here is a list of features for my product: [list features].
For each one, rewrite it as a benefit using this formula: '[Feature] so that [what the user actually gets/feels/avoids].'
Example: 'Automatic backups' becomes 'Automatic backups, so you never lose work even if your laptop dies.'
Then rank them by which benefit would matter most to [target visitor]."
Handle the Objection Before They Have to Ask
Every visitor has a silent objection stopping them from converting. Address it directly instead of hoping they do not think of it.
"The main reason someone would hesitate to [take the action] is: [the objection from Step 1].
Write a short section (2-3 sentences or 3 bullet points) that directly addresses this objection without being defensive. Options to consider: social proof, a guarantee, a free trial, or simply reframing the risk."
✅ FAQ generator (handles multiple objections at once):
"Generate 5 FAQ questions and answers for this landing page that address likely doubts a visitor would have before [taking the action]. Keep answers under 40 words each."
Write a CTA That Does Not Sound Desperate, Then Tighten Everything
The call-to-action button and final push matter more than most people think — and a bloated page kills conversions even with great copy.
"Write 5 call-to-action button texts for [the action, e.g. 'starting a free trial']. Avoid generic 'Submit' or 'Click Here'. Make them specific to the value, not just the action (e.g. 'Start Free' vs 'Start Seeing Results')."
✅ Tightening pass with Hemingway:
1. Paste your full draft into hemingwayapp.com
2. Cut every sentence marked red (too complex) or remove the adverb it flags in blue
3. Ask Claude: 'Rewrite this landing page copy to be 20% shorter without losing any of the key points: [paste copy]'"
Some outbound links on this page are affiliate links. If you sign up through one we may earn a commission, at no extra cost to you. This never affects which tools we list or how we rank them.